An important trend happening across BtoB companies is the need to move from random acts of sales enablement to a sales enablement system that supports profitable revenue growth. This e-book covers what it takes to make this happen:
- Define a clear definition of sales enablement that is aligned to your business
- Understand current market drivers that has changed the way sales enablement is delivered
- Understand the four key elements of a Sales Enablement System
- Learn how to create a system model that aligns people, technology and content to the buying process
- Understand how to assess the current level of SE maturity for your organization and the expected payback for moving to a SE system