Research shows an increase in the number of sales apps used to enable reps. Today, companies’ use somewhere between 10 - 15 different enablement apps many of which are synched with their CRM tool.
The SEG Enablement Lifecycle below provides a high level understanding of technology service vendors and their sales enablement focus areas. The list includes purpose built sales enablement services. However, the list doesn’t include vendors with technology frameworks such as content management systems and portal vendors not focused on SE. Also, the list doesn’t include marketing automation or CRM vendors which are complementary to many of the tools listed.