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Tamara Schenk Theirry van Herwijnen Craig Nelson

Getting the Most from your Sales Enablement Initiative


Tamara Schenk – Research Director, MHI Research Institute

Thierry van Herwijnen – Director, Sales Enablement & Operations, Global Head of Sales Knowledge Management, Wipro

Moderator: Craig Nelson – VP Sales Enablement & Coaching Business, CallidusCloud

If you are like many, moving from random acts of sales enablement to a more "systemized" approach to enable sales success is new to your organization. This panel covers what to anticipate and how to overcome obstacles that cause sales enablement initiatives to either fail or simply fall short of expectations.

These experts will share lessons learned on topics such as:

The 4 key elements of sales enablement

  • Sales enablement maturity assessment
  • How to create a "rolling thunder" of support that makes sales enablement get pulled throughout the organization
  • How technology is enabling the real-time delivery of sales enablement resources before, during and after the sales interaction