Some say that 2013 is the year of sales enablement (SE). Having focused on sales enablement disciplines and tools for the better part of 20 years, it’s interesting to read articles suggesting that this year is the year. Don’t get me wrong, the attention is a good thing for the SE market and with more mindshare than ever, we are seeing further investments dollars, resources and innovation focused on SE. To give you a sense for the momentum, checkout our vendor list of over 60 SE focused vendors: SE Vendor List
I firmly believe the timing is perfect to capitalize on the market momentum and aligning and promoting the SE market and the best-in-class SE vendors will drive market adoption on this strategic business initiative faster and further.